Formula One

Brand story

Featured Pinkoi: A design marketplace that connects creators and design lovers

In 2010, a passionate team founded Pinkoi in Taiwan, the name stands for "Design with Taste". Their goal is to build a platform that connects creators and design lovers, providing a unique, sophisticated and attractive marketplace.
Pinkoi firmly believes in the power of design and believes that everyone should be able to have distinctive products and show their own unique style. They are actively looking for high-quality designers and brands from all over the world, providing them with a platform to display and sell their works, and at the same time bringing endless choices to design-loving consumers.

Marketing Target

Link with the LINE official account for a wonderful interaction!

In order to manage the user community, Pinkoi binds the LINE official account with the Pinkoi account, so that members can use a variety of personalized services and discounts in the LINE chat room without logging in to the official website.

In addition to deepening the membership community, it has created a variety of creative games to continue interacting with members in LINE. It is expected that through the mini-game challenge mechanism, it will arouse members' interest in interaction, and with course discount coupons, it will deepen member participation and brand stickiness. The goal of this event is to increase the number of LINE official account friends by 5,000, and at the same time increase the number of course purchases as revenue conversion!

Challenge

Analyzing user data and precise marketing: the strategy of Wanmei Mobile

Lack of user profiles and data

Due to the lack of consumption data, coupled with unfamiliarity with local user interests, languages, and preferred devices, it is difficult to effectively improve the lifetime value of customers/customers to the brand and provide personalized recommendations.

Insufficient insight into keywords for each market to develop appropriate marketing strategies

When Wanmei Mobile expanded its business to other countries, it found that the keyword information in the Apple Search Ads dashboard was not enough for planning purposes. I hope to know which keywords have better performance for which type of users in each country, so as to adjust budget allocation and bidding strategy.

Automatic labeling accelerates and strengthens LINE's focus management

1. After the member opens the brand LINE official account, there is no need to re-enter the account password to be in the member login status, and there is no need to log in to the member system every time to avoid the situation of forgetting the account password.
2. Members can set the conditions for ideal items in the LINE official account, and then the brand will only send out information about items that meet the filter conditions, which can also reduce excessive noise for members.
3. Change notification: As long as there is a price reduction of the item being tracked, or a new item is released under the set conditions, the brand can send a precise message to the specific member through the API.

Solution

Master the characteristics of LINE channel, soft communication is more effective

Master the characteristics of LINE channel, soft communication is more effective

Up your LINE marketing game with festive keywords

Pinkoi "Lucky Rabbit Scratch" is an extension of the cultural elements of playing scratch cards during the Chinese New Year. It directly uses the Super 8 game mod to create a marketing game on the official LINE account. You can create scratch cards online without additional custom development. A high sense of festive resonance attracts friends to participate, and the interaction rate of friends soars in a short time.

Automatic labeling accelerates and strengthens LINE's focus management

Pinkoi has a good design from the group posting and sharing site, and according to the interactive behavior of friends' clicks, it automatically pastes labels classified according to the products on the site. In the promotional messages during the anniversary and Double Eleven schedule, the interactive friends will be labeled as "discount".

Through repeated group message sending and automatic labeling mechanism, the collection of focus tags on friends is accelerated, and then the customer groups who are interested in different product categories such as life style and fasion fashion are distinguished, and then the personalized promotion is accurately promoted through the focus tags Messages, close to the needs and preferences of friends, and shorten the relationship with them. Compared with the effect of distributing messages without dividing the crowd, the ROAS (return on advertising investment) has increased by 5 to 10 times!

• After the member opens the brand LINE official account, there is no need to re-enter the account password to be in the member login status, and there is no need to log in to the member system every time to avoid the situation of forgetting the account password.
• Members can set the conditions for ideal items in the LINE official account, and then the brand will only send out information about items that meet the filter conditions, which can also reduce excessive noise for members.
• Change notification: As long as there is a price reduction of the item being tracked, or a new item is released under the set conditions, the brand can send a precise message to the specific member through the API.